Talk from BBC Producer Sarah Muller and writer Andrew Burrell.
Popular things with children right now - Minecraft, Lego, Angry Birds. Youtube is where their audience is going. British productions getting more money. not sure how long Broadcasts wll last - Netflix, Youtube, etc). Lack of space for adult animation. "All homegrown content is shit" - direct quote from C and places that don't want adult animation. Moved from London to Salford. 34 TV channels dedicated to kids in the UK. 196.4 million iplayer requests for CBBC programs over the last 12 months.
For 6 - 12 y/o - CBBC is number one in the UK. Easier to sell preschool things because toys. Devices for watching stuff going up - tablets, phones, PCs etc. Got stuff from abroad for a while because cheaper. All becoming about brands. Strange Hill High - Simpsons etc - showrunner + comedy writer, not kids writer. Hand picked British Writers. "Proper comedy comes from proper performance" - not just 'voice over artists'. Pushed the design every time, even if happy with it. In the next year more British being funded w/tax over last 2 years. Taking things people love and making it for an audience who don't care often - spend a long time figuring out what it is that stands the test of time. ALL ABOUT CHARS + RELATIONSHIPS. Spongebob v popular b/c character driven comedy.
CBBC less animated than other kids' channels. Not a lot of opportunity to get new content involved. STAND OUT. They get a lot of paranormal stuff, they don't need any more. 'Random garbage' inspired by Adventure Time. Don't get things like Family Guy so much. 'Family group comedy drama'. Not strange or photo-realistic. Almost impossible to get more adult aimed. Stand out but fit in w/existing shows.
Most popular BBC stuff - Shaun the Sheep, Postman Pat, Sooty + Sweep, the Magic Roundabout. Boys tend to be into animation for longer. The kids are your boss. Make aims relevant to their experience. Never talk down to kids, they are v sharp. Cynicism is an adult issue - love your chars. Tips for writers, rules are to be broken.
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