Kath Shackleton Talk

Fettle - run own company (w/Zain Whittingham)
- Childrens' baftas

Pitch interview from BBC but rejected, had to let go of people. Didn't give up, eventually got another pitch. Pitching = persuasion.

Not always about quality - price, time, were uninspired by their previous work. "TV people do not innovate, they iterate".
"Children's media conference" - did a pitching course. Had stuff prepared before - showed original holocaust animation on tablet - pitch woman asked for links etc. Ultimately rejected. (1/100 ideas accepted) ---> months later 9pm friday email from pitch woman, got a meeting.
Animation tax break - 25% budget back.
Still waiting for final wages from June. Had to cut down recorded material A LOT. 'No experienced enough' - given executive producers but they actually helped. Worked with a LOT of trainees, dropped b/c ego and/or skills. A LOT of people taking money out of production budget but it worked out.
Needed to sell after making - asked and emailed everyone - 'weird subject'. MANY NETWORKING EVENTS.
Sydney Neter - all sorts of sales related to holocaust so took them on. Scale and size of team got bigger.
What you write is MINIMAL a bit about you, bg, your audience, one line about show. No career development, so support - animation.
Find projects that naturally work with your skills.
Identify where your strengths lie. Breakfast networking conferences. Butter people up. Track down everyone on social media that she could see were going to the media conference - "professional talking".

I found Kath's talk interesting - it showed that even after successes you may still fail, but even after failing you may still find success. She mentioned a lot of interesting things about pitching (even if I'm not crazy about the idea of pitching) and left us with a very useful sheet about it. She put a lot of emphasis on networking as well which I am already trying to do, but going to the children's media conference does sound like s good place to meet people and find out maybe a bit more about working in that area of the media industry even if it isn't necessarily animation related.